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METALS
These articles include information that pertain to fine jewelry metals and customer questions about metal characteristics.
Metals
WHY DOES WHITE GOLD YELLOW?
Jewelry sales professionals must explain the possibilities of white gold to “fade” or “yellow” over time, so as to avoid future dissatisfied customers.
UNDERSTANDING JEWELRY HALLMARKS
Jewelry sales professionals should understand the characteristics of hallmarks, so that they can better serve customers who may have questions of estate or inherited jewelry.
JA's In-House Product Knowledge Expert
- As a Jewelers of America member, you benefit from the jewelry education resources developed by JA Director of Member Services David Peters.
Peters authored the informative articles in the Educational Resource Library, a free benefit for your store staff.
Peters holds a master of science in education and educational technology from Pepperdine University. He is a Graduate Gemologist (GIA) and a Certified Gemologist (AGS), and has more than 16 years of experience in the retail jewelry industry. Prior to his work at Jewelers of America, Peters spent seven years as an instructor at GIA.