How Jewelers Can Own a Cause and Own Their Market
Charlotte Preston, principal of Charlotte Preston Catalysts, explains the long-term business benefits of developing charitable commitments

Long before trend watchers noticed, jewelers were affecting their communities in ways that have changed lives. Charlotte Preston, principal of Charlotte Preston Catalysts, offers tips to help you develop a long-term relationship with a selected cause to build your business market while building your community. These are key takeaways from her JA New York Summer seminar, “Own a Cause and Own a Market – Long-term Charitable Commitments Realize Long-term Benefits.”